Episode Details

David Pogue discusses his new book, Apple: The First 50 Years, covering the inspiration behind it, the unusual format, and the research required to assemble its stories and images. The discussion explores Apple's greatest turning points, quirky Steve Jobs anecdotes, unseen prototypes, and the company's enduring mission. The conversation also looks at why Apple inspires such loyalty, scrutiny, and fascination across generations.

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Chapters:

[0:00] Introduction to David Pogue and the new Apple history book

[1:18] How the idea for the 50-year Apple book began

[2:29] The book's unusual format and non-linear design

[4:01] Apple as the greatest turnaround story in business

[5:57] The story behind the iMac name

[7:00] Rare photos, prototypes, and early iPod concepts

[9:26] The challenge of gathering and licensing images

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