Episode Details

Chanelle Le Roux built Ninki from a freelance copywriting hustle on Fiverr into a multi-arm content marketing agency and coaching practice. In this candid conversation, she talks about burning out badly enough to try selling her business, why she's now leaner and more profitable than ever, the South African outsourcing opportunity most Aussie businesses are sleeping on, and why perfection is the enemy of momentum.

Key Topics Covered:

✅ Ninki’s origin and early pricing: Fiverr, Upwork, and whether to start cheap or charge your worth from day one

✅ Burning out and nearly selling the business: working US and Aussie hours simultaneously, unsavory habits, and what forced the reset

✅ Lean vs full agency model: employees vs contractors, and why going lean delivered more profit with less revenue

✅ Outsourcing to South Africa: work ethic, talent quality, time zone realities, and why big brands have been doing it since 2009

✅ AI's real impact on the industry: losing copywriting work, where AI still falls short, and why coaching/consulting is the one thing she's not worried about

Connect with Chanelle

• Agency: ninkicontentmarketing.com
• Academy: ninkiacademy.com
• Instagram (agency): @ninkicontentmarketing
• Instagram (coaching): @chanelleleroux_marketingcoach