Episode Details

Dog trainers often ask, “What else do I need to offer to make enough sales?”

This episode shows you it’s not about adding more. It´s about changing your focus, which can even mean you end up doing less.

You’ll hear why so many trainers are trapped offering low‑priced classes and working endless evenings, how to challenge the “truths” you’ve absorbed about what clients will pay, and how one purpose‑driven, higher‑value offer plus simple, personal sales can change your income, your schedule, and your enjoyment of the work.

KEY TAKEAWAYS

• You are in control. If you hate what you are doing and it does not align with your purpose, what you are passionate about - you can change that.

• Choose a product that you are passionate about and focus on developing that. You will stay engaged, help people you really can help and deliver fantastic training people love and are willing to pay for.

• Challenge the “truths” that are holding you back -  when you question beliefs like “people won’t pay that here” or “clients don’t value what I do,” you realise most of your limits are self‑imposed, not market‑imposed.  Fix your mindset to fix your business.

• In a world where human connection is becoming rare making the effort to respond personally is huge e.g. responding to a sales enquiry by sending a short video reply.

BEST MOMENTS

“Your purpose will lead the way. If the purpose is passion driven.”

“We need to be led by that passion. Because you'll get sick of what you do if you're not enjoying it.”

“Mindset - It’s not that your mind is broken. It's how set are you in your brain?”

“If you're going down a path that doesn't excite you and light you up if you're working with people that you fucking hate - It's all down to you. You get to change this .”

“If you learn how to sell better and sell air quote properly, this is what's going to massively change your life.”

“We genuinely believe human connection is of the highest importance, because we're not having it anymore.”

Want to find out more and start reshaping your dog training business? Join our free 90‑minute webinar at caninebusinessacademy.com and see how one core offer, a stronger mindset and human‑first sales changes everything.

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: hello@caninebusinessacademy.com

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of