Episode Details

In this episode, I reflect on a recent visit to Universal Studios Japan with my son, and why it felt surprisingly expensive—more so than traveling in Europe.

That experience led me to think about how pricing works today, especially in environments where demand is concentrated and alternatives are limited. Places like theme parks aren’t just expensive—they operate with strong pricing power.

From there, I explore a simple idea: instead of only experiencing rising costs as a consumer, it may be worth gradually moving toward the side that benefits from them.

This isn’t about becoming something big overnight, but about small shifts—developing unique value, building skills that are harder to replace, and creating situations where you have more control over your own pricing.

It’s a quiet reflection on how everyday experiences can reveal larger economic structures, and how we might respond to them in a practical, grounded way.