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Carter Westfall is the CEO of Natural Selection and a snowboarder. He grew up in New Jersey and graduated Princeton before working in finance in New York. Meeting Travis Rice at the signing event at The Art Of Flight Premiere in New York set his life on a different path. Today he's wearing a lot of hats at Natural Selection and he heads up the small team that runs the whole thing. Stoked to get to sit with him at Revelstoke.

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