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Concertgoers support sectors far beyond ticket sales, thanks to spillover effects

大型活动带动效应显著，撬动周边消费潜力

A growing number of Chinese localities are rolling out targeted policies designed to transform large-scale concerts and cultural events into fresh economic engines, as these events have emerged as catalysts that generate ripple effects across hospitality, dining, transportation and retail sectors, analysts said.

分析人士指出，我国越来越多的地方政府正出台针对性政策，将大型演唱会和文化活动转化为新的经济增长引擎。这些活动已成为催化剂，对住宿、餐饮、交通和零售等行业产生连锁带动效应。

The recently released outline of the 15th Five-Year Plan (2026-30) has identified the expansion of culture, sports and tourism consumption as a key priority, calling for optimized approval processes for commercial performances and sporting events — a signal that China's multibillion yuan concert economy is entering a new phase of quality-driven growth.

日前发布的"十五五"规划（2026-2030年）纲要已将扩大文化、体育和旅游消费列为重点任务，提出优化营业性演出和体育赛事的审批流程。这标志着，中国价值数百亿元的演唱会经济正迈入以质量驱动增长的新阶段。

Fans from other cities traveling for a show might spend on flights, hotels, meals, souvenirs and even extend their trips to explore local attractions, said Jiang Zhao, associate researcher at the Chinese Academy of International Trade and Economic Cooperation.

商务部国际贸易经济合作研究院副研究员江昭表示，跨城观演的粉丝可能会在机票、酒店、餐饮、纪念品上消费，甚至延长行程游览当地景点。

"What begins as a single transaction becomes a cascade of economic activity," Jiang said.

他指出："最初的一笔交易演变为一连串的经济活动。"

According to a report released in January by the China Association of Performing Arts, large-scale performances generate an average multiplier effect of 1:6.85 for other forms of consumption.

据中国演出行业协会1月发布的报告，大型演出对其他消费的平均拉动效应达到1:6.85。

This multiplier effect means that for every 1 yuan ($0.14) spent on a concert ticket, nearly 7 yuan of additional consumption is g