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The Truth About Book Marketing: Ads, Social Media, and Discoverability Myths

Episode 311 Published 5 months, 4 weeks ago
Description

311 / Think you need to be on every platform, spend big on ads, or release a book every month to succeed as an indie author? We’re busting some of the most common publishing myths. 

✨ This week’s sponsor is Vellum: http://tryvellum.com/wish

But first, we catch up on life after a writing retreat: the post-draft crash, newsletter plate-spinning, and the genuine weirdness of evaluating promos when the market keeps shifting 

  • Honest BookBub promo numbers and why results look different now
  • Why discoverability matters more than "good enough" writing
  • Why you don't need every social media platform to succeed
  • Newsletters, Goodreads, and BookFunnel as practical visibility tools
  • Why direct sales and Kickstarter can work even with a small audience
  • Why rapid release is optional and genre dependent
  • Why ads don't require huge spend, and how AI is changing targeting
  • Genre zeitgeist: how trends like cozy and romantasy impact your strategy

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