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Bodo Lang: Massey University marketing professor on Allbirds selling its assets for $68 million
Published 2 months, 2 weeks ago
Description
Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million.
The process is expected to be completed by April 24, followed by a distribution to shareholders.
Its fourth-quarter earnings call was cancelled and no financials will be released for the period.
Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start.
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