Episode Details

Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business.

Find Alison Online:
Check out her Website: www.realflowerbusiness.com
Follow her on Instagram: @realflowerbusiness 

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