Episode Details

Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.

​But there are 3 fundamental principles..."Levers" you can control that will increase your revenue.
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​This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.
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Key Insights

• Sean's philosophical football commentary
• Spiritual Foundations: What does "prosperity" mean to you?
• The 3 Levers that Control Your Revenue
• You're never in full control of your business (remember government shutdowns?)
• Lever 1: More new customers
• New customers are expensive to acquire
• Get better ad targeting
• Referrals
• Joint ventures
• Content Marketing
• Check out TicToc's new "Hyper-Local Focus"
• Make sure your tactics match your brand
• Lever 2: Higher Frequency of Purchase
• Make special offers to your existing customers
• Find a retainer deal if it's a fit
• Shameless plug for Revel 77 coffee
• Lever 3: Higher Prices
• Higher ticket per customer
• Offer add ons
• A tiny Tangent about Super Sizing
• Offer more stuff related to what you're known for
• Using AI to push all 3 levers
• AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business (FREE!)

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