Episode Details

Sainsburys CEO Simon Roberts reassures shoppers that food price hikes from Middle East conflict are unlikely until summer, with Easter baskets secure. The supermarket has secured long-term deals with suppliers to protect against commodity cost increases. Food inflation dipped to 3.4% in March but is expected to remain around 3% by year-end. Sainsburys is investing in UK farming, aiming for 60% of fresh produce suppliers to have multi-year contracts by December. The company is also pushing for government changes to support homegrown food production amid global instability.

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