Episode Details

Why Clients Aren’t Hiring You (The Psychology of Positioning) with Lauren Balterman

Episode 292 Published 7 months, 2 weeks ago

Description

In episode 292 of Beyond The Story, Sebastian Rusk interviews the powerhouse entrepreneur and leadership expert Lauren Balterman, as she shares her inspiring journey from therapist and health coach to founder of a multi-six-figure business, revealing the mindset shifts, leadership strategies, and actionable steps that took her from New York to Florida and to the top of her industry.

Tune in to hear Lauren’s transformational story, practical framework, and the motivational mindset needed to rise above the competition.

TIMESTAMPS

[00:01:28] Lauren’s journey: New York to Florida, therapist to entrepreneur

[00:03:34] Finding your “special sauce” and standing out

[00:04:38] Scaling a health coaching business to $100K in 8 months

[00:06:20] Pivoting to business and positioning coaching

[00:07:01] Overcoming overthinking and expert challenges in marketing

[00:08:09] In-person events and impact networking

[00:09:36] The best part of inspiring client growth

[00:11:15] Rebranding for a new era of business growth

[00:12:03] Leveraging AI as a tool, not a replacement

[00:14:49] Final thoughts: Outlier marketing and changing your industry

QUOTES

"If you're really, really good at what you do, know that marketing doesn't have to be hard. Know that you can be an outlier, do things differently, and stand out in your industry. Make waves, change the world." – Lauren Balterman
"There’s a lot of fear-mongering happening out there. AI is a tool—it's not an end-all, end-all. It's never going to replace human connection, hand-to-hand combat, or closing the deal." – Sebastian Rusk
"You really need to find your special sauce and your magic and bring that forward." – Lauren Balterman

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Lauren Balterman

Instagram: https://www.instagram.com/laurennicolebalterman/