Episode Details

Atianas Boutique in Milford, Connecticut, is a prom hub with a vast selection of gowns, catering to customers from various states. The store, owned by Sumit Tandon, offers a self-service experience with gowns organized by color and size. Staff assists with recommendations and specific styles. The boutique expanded from a small New York store and filled a gap left by a closing competitor. Peak Saturdays see up to fifty-three staff members, with a focus on preventing duplicate dresses. After prom, wedding season begins, but Milford remains the core spot for prom options.

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