Episode Details
Back to Episodes22: Nonprofit Social Media and AI: How to Engage Real Humans (with Julia Campbell)
Description
If you’ve ever felt like your nonprofit organization is posting consistently, but still not seeing meaningful engagement, it may not be a content problem.
In this episode, I sit down with digital marketing expert and Nonprofit Nation Podcast host Julia Campbell to unpack what’s actually driving connection, trust, and donor engagement online right now. Because social media is not a strategy on its own, it’s a tool. And when it’s used without intention, it can quickly become just another item on an already full plate.
We talk about what it really means to build a community around your mission instead of simply broadcasting updates, why authenticity is becoming your greatest competitive advantage in a crowded digital space, and how nonprofit leaders can approach storytelling in a way that feels human, sustainable, and aligned with their culture.
Julia also shares practical insight into short-form video, the role of AI in content creation, and how to think about digital engagement without burning out your team in the process.
If you’re ready to move beyond posting for the sake of posting and start building trust that leads to real engagement, stronger relationships, and long-term support for your mission, this conversation will give you a clearer path forward.
In This Episode, We Discuss:
- Why social media is a tactic, not your full nonprofit strategy
- The biggest mistake nonprofits make when trying to build engagement online
- How to use storytelling to build trust with donors and your community
- What authentic content actually looks like (and why it outperforms polished campaigns)
- How short-form video is shaping nonprofit marketing and fundraising
- Where AI can support your team and where it can hurt your credibility
- How to approach digital engagement without creating burnout for staff
👉 Are you catapulting towards burnout? Schedule a private session: https://culturecares.com/burnout-to-boundaries/
🔗 CONNECT WITH MARCIA
Follow Marcia on LinkedIn → linkedin.com/in/marciabeckner
Visit the Culture CARES Website → culturecares.com
Explore the Podcast → culturecares.com/podcast
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Learn more about Julia Campbell @ https://jcsocialmarketing.com.
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