Episode Details

Curtis Chang set out to build a nonprofit nobody would ever know by name. He wanted Good Faith to be like Target: the store as the brand, not the founder. 

Four years later, Curtis, David French, and Russell Moore were at the center of the most prominent faith-and-politics curriculum in the country. A quarter million people had used it. This conversation is about how a founder navigates a pivot, and why market need and relationships sometimes rewrite the plan.

He also talks about the two ways nonprofit CEOs drift into bad decisions: chasing off-mission funding and staying stuck in a rut. And he offers a reframe on anxiety that has real implications for how CEOs lead through loss. Curtis calls it "holding," and he thinks the CEO's job in seasons of organizational pain is something closer to Chief Grieving Officer.

Curtis Chang is Founder and Executive Director of Good Faith, an organization at the intersection of Christian faith and public life. The After Party, its flagship curriculum on faith and politics, has reached over 250,000 users. The Good Faith Podcast ranks in the top 0.5% of all podcasts globally.