Episode Details

In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to planting even during the toughest years. He talks with host  Matt McNulty about surviving the 2008–2015 downturn, choosing tree varieties that grow faster, and using inventory age to guide pricing. Sean also encourages growers to lean into digital marketing with simple, consistent videos that help build customer trust.

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