Episode Details

In this episode, Barbara and Denise discuss:

• How Branding and Marketing is Important to a Business
• How you can Establish your Own Brand
• How to stand out in the Competition
• What makes your Practice unique

Key Takeaways:

“You want people to be spreading the word about you in the way that you want.” – Denise Blasevick

Connect with Denise Blasevick:

LinkedIn: https://www.linkedin.com/in/deniseblasevick

Website: http://www.thes3agency.com/

Twitter: https://twitter.com/AdvertGirl

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales

Facebook:   facebook.com/theMedicalStrategist

Business website: www.TheMedicalStrategist.com

Show website:   www.MarketingTipsForDoctors.com

Email:   Barbara@TheMedicalStrategist.com

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION (095)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us Denise Blasevick. She is a self-proclaimed Battler of Boring Branding. She helps healthcare marketers maximize the power and value of their brand.

Denise is the CEO and Co-Founder of The S3 Agency, a creative agency that has helped elevate brands from BMW motorcycles to Becton Dickinson. And she is here to show how doctors can leverage their brands to build stronger bonds with today’s healthcare consumer.

Denise: Thank you so much. I’m thrilled to be here.

The S3

Dr. Barbara Hales: We are thrilled to have you here today! The first question that comes to mind is, what does S3 stand for?

Denise: S3 is a system of threes. What we mean by that is the smallest pattern that the human brain can remember is something in threes. And our goal is to make sure that our clients are memorable, that their brands are memorable, so that they are able to grow their businesses.

Importance of Brand

Dr. Barbara Hales: Many doctors are saying “People know that I am a cardiologist” or whatever specialty they are. “Why do I need a brand?” What would you tell them?

Denise Blasevick: We work with brands to help them appeal more to healthcare consumers. And I think that’s the critical term. It used to be that patients didn’t have the amount of choices or access to knowledge, whether or not it’s true knowledge. But access to what they think is knowledge like they have now, Dr. Google. People are able to find what they think they have, before they go