Episode Details

Made with Local snack brand, founded by Sheena Russell in Halifax, has expanded across Canada, hitting over 3500 retail spots while keeping production in-house. Theyre focusing on domestic growth with Costco and Walmart, easing off U.S. expansion due to geopolitical challenges. Sheena, a Prince Edward Island native, started at a Halifax farmers market, sourcing from Canadian growers. In 2022, they bought their own factory to handle surging demand for their clean-ingredient bars and high-protein cookies. Now, theyre looking to Amazon growth, exports, and strategic U.S. moves.

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