Episode Details

In this episode of Global Economic Press, Alex Brady delves into the 2025 Google Ads Benchmark Report released by McElligott Digital Marketing. The report provides an in-depth analysis of rising costs and performance trends in digital advertising, covering data from 2023 through 2025. It offers valuable insights into cost trends, conversion performance, and network-level insights across more than 100 actively managed accounts. Unlike traditional reports, this benchmark is based on campaigns that are actively managed and optimized, providing a real-world view of evolving Google Ads performance. Key findings highlight the rising cost per click across most industries, the dominance of Google Search in driving conversions, and the significant role of Display and YouTube in generating impressions.

The report also offers industry-level performance insights, covering sectors such as Home Services, Legal, Healthcare, Retail and Ecommerce, Technology and Software as a Service, Manufacturing, and Insurance and Financial Services. It analyzes performance metrics like cost per click, conversion rate, and cost per lead. Network-level insights reveal that Search consistently delivers the highest conversion volume, while Display and YouTube drive visibility. The report underscores the importance of campaign structure and optimization in maintaining efficiency despite rising costs. For a comprehensive understanding of these trends and to view the full report, visit the McElligott Digital Marketing website at https://mdmppc.com.