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Personalization Isn't Personal: Data, Scale, and the Supervisor Problem w/ Jason Lewis
Description
In Part 3 of my conversation with Jason Lewis, we move into uncomfortable territory.
If fundraising feels transactional, the issue may not just be external systems. It may also be how we use data, how we scale, and how we supervise fundraisers inside our organizations.
Jason challenges the assumptions behind:
- Wealth screening and hidden data
- CRM systems and personalization
- The pressure to grow donor files endlessly
- The idea that more scale equals more impact
We also discuss what he calls the “supervisor problem” and how internal expectations can mirror the same distortions donors experience on the outside.
This episode invites leaders and major gift officers to examine whether the systems meant to help us are quietly shaping us into something we never intended to become.
Find Jason's Substack, The Butterfly Effect here: https://responsive.substack.com/
Looking for fundraising coaching? Check out www.abundantvision.net