Episode Details

On today’s episode, we welcome Bobby Bitton, Co-Founder & CEO of O Positiv Health — the women’s wellness brand on a mission to turn taboo into mainstream conversation. Inspired by his sister’s struggle with severe PMS and backed by his training as a Stanford nutritionist, Bobby helped launch the first-ever PMS gummy and build what is now the #1 women’s health brand on Amazon, with over 25 million bottles sold.
In our conversation, Bobby shares how O Positiv scaled from a bold DTC idea into a national retail powerhouse, why humor and authenticity can coexist with science and credibility, and what it takes to build trust in historically overlooked health categories. We also discuss the role of education and data in shaping modern health brands, sibling dynamics in business, and how tackling stigma can unlock both cultural and commercial impact. A powerful episode for founders, operators, and anyone passionate about building brands that truly serve.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Bobby Bitton and O Positiv Health:
https://www.opositiv.com
https://www.instagram.com/opositiv/
https://www.linkedin.com/in/bobbybitton/

Sponsored By:

OneSkin - Try OneSkin with 15% off using code KARAGOLDIN at oneskin.co/KARAGOLDIN

Bombas - Go to Bombas.com/KARA and use code KARA for 20% off your first purchase

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/819