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Dr. Carolina Sueldo M.D. went from brand new to Fort Lauderdale to $1M in revenue by end of year two — here's exactly how she did it. 

You asked for proof that private practice still works. This is it.

In this episode, I sit down with Dr. Carolina Sueldo M.D. — double board-certified fertility specialist and founder of Ceibo Fertility Center in Fort Lauderdale — for a conversation that covers the full arc: from deciding to open a solo boutique practice with two toddlers at home and no business background, to hitting seven figures by year two while maintaining a four-day work week.

Dr. Sueldo gets honest about the early days — the difficult landlord, the staffing challenges, the competitor who called just to say they were waiting for her to fail — and what it actually took to bounce back and keep building. She walks through how she established herself as an authority in a brand new market, why she went full court press on visibility from day one, and how she thinks about "thoughtful scaling" as Ceibo grows beyond a single location.

This episode is a masterclass in what's possible when you stop waiting until you have all the answers and start building the plane while you're flying it.

Tune in and get inspired!

Timestamps:

00:00 Dr. Carolina Aldo opens on building a boutique fertility practice from scratch 

01:40 A bicultural upbringing and how living abroad shapes who you become 

04:30 Why private equity pushed her to bet on herself instead 

06:25 The mindset shift that made entrepreneurship possible 

08:35 Building the plane while flying: learning the business in real time 

09:40 Surprising wins: work-life balance, female founder networks, and consulting doors 

12:05 Named Best Doctor in Fort Lauderdale — less than a year into practice 

14:25 How she built authority and visibility in a brand new market 

16:25 Brand building: social media, website, and the VA who knows her voice 

17:35 Resilience as a skill: navigating landlord issues, staffing, vendors, and more 

18:15 How EBS community carried her through year one 

20:05 Top wins: self-funded, six-figure salary in year one, hit $1M in year two 

23:10 Living a version of your dream life now, not someday 

25:55 Thoughtful scaling: growing without compromising patients or team 

28:55 Biggest lessons from EBS: visibility, systems, and removing emotion from decisions 

31:25 What Dr. Aldo wants every listener to take away

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level m