Episode Details
Back to EpisodesThe Business Model Behind Multi Million Dollar Pilates Studios with Lise Kuecker
Description
Most Pilates studios are sitting on far more revenue potential than they realise.
With the right pricing, membership strategy and business model, a single studio can grow into a multi-million-pound business without needing more space or more classes.
In this episode, Nic sits down with Pilates business expert Lise Kuecker, founder of Studio Grow, to discuss what actually drives profitable Pilates studios.
Lise works with hundreds of boutique fitness studios around the world and shares the real numbers behind successful studios.
From pricing psychology and memberships to team structure and sales metrics, this conversation reveals the systems that help studio owners turn passion into a sustainable and scalable business.
They discuss the most common mistakes studio owners make in their early years, why many studios unknowingly leak profit, and how simple adjustments to pricing or membership structure can dramatically increase revenue.
Timestamps
00:00 Intro to Lise
01:57 How Lise first got started in Pilates and the fitness industry
04:11 Early mistakes many studio owners make in their first year
09:45 How successful studios protect themselves from competition
11:53 The story behind how Studio Grow was created
12:54 Understanding memberships and how studios actually sell them
18:55 Where studios often lose money without realising
22:29 How labour models and organisational structure impact profit
24:12 The financial metrics every studio owner should track
24:44 Pricing strategies that guide clients towards the right option
27:40 Why memberships work and the psychology behind commitment
29:03 What the most successful Pilates studios do differently
34:22 Global boutique fitness trends and the rise of niche studios
40:03 Quick-fire questions
If you’re a pilates studio owner looking for a mastermind to help you scale, systemise, and grow your business, check out Studio Grow here for a FREE masterclass!
Connect with Nic:
- Beyond the Reformer Instagram
- Soul Pilates Instagram
- Soul Pilates Education
- Nic’s Instagram
- Join Soul at Home
- Book a Pilates Class
Connect with Lise:
Get 5% off Balanced Body Pilates equipment with the code SOUL PILATES