Episode Details

Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. 

 

In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond. 

 

Hit PLAY to hear: 

• How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 
• The £50k loan + Facebook ads decision that triggered explosive growth 
• Why Luke believes most brands should run their ads in-house (not with agencies) 
• The creative testing strategy behind ad accounts running thousands of ads 
• How Valentte gets 80% of orders from returning customers 🔁 
• Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖 

 

Key timestamps to dive straight in: 

[05:48] Breaking Business Growth Limits 

[07:54] "Scaling: A Personal Business Choice" 

[10:36] "Challenges in Scaling Growth" 

[14:31] Reducing Complexity in Manufacturing 

[19:16] In-House Creative: Key to Ads 

[20:17] "Ad Strategy Requires Scale" 

[23:34] "Embracing Iteration and Letting Go" 

[26:45] Listen to Luke’s Top Tips! 

 

Full episode notes here: https://ecmp.info/588

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