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2.150 Profit Over Vanity Metrics with Jonathon Hunt-Mason
Description
In this episode, Karen Kirton sits down with accountant and business advisor Jonathon Hunt-Mason to unpack the real numbers that keep small and midsize businesses healthy. If revenue looks fine but something feels off, this conversation will help you spot survival mode early and course-correct with confidence.
You’ll learn:
- Why cash flow data is a lagging indicator and what to watch first
- The three numbers that matter most day to day cash flow, profit and capacity
- A practical bottom up approach to paying yourself first and setting a real break even
- The difference between accrual and cash so you do not get blindsided by liabilities
- How to think about benchmarks without copy pasting someone else’s model
- Pricing with value not scarcity and why losing the wrong client can be a win
- What working on your business actually looks like across different stages
- The role of education and accountability in making better, less emotional decisions
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Also Mentioned in This Episode:
Book a chat with Jonathon here https://shorturl.at/nLgqJ
Download our free guide, “Getting Stuff Done Through Your People,” giving you the tools to build a culture where people take ownership, goals get achieved, and results follow.
https://www.amplifyhr.com.au/downloadable/getting-stuff-done-through-your-people/