Episode Details

This episode looks at a shift happening in how the web works.

In the past, the internet was built around shared content—one page viewed by many people. That model supported advertising, media, and most online businesses.

But AI is changing that structure.

Instead of finding existing pages, AI can now generate content for each individual user. This moves us from “one piece of content for many people” to “many pieces of content, each for one person.”

As a result, the value may shift from creating pages to creating high-quality information that can be recombined and used in different contexts.

It also raises a question:
if everyone is seeing something different, what happens to shared experiences online?

The web isn’t disappearing, but its underlying assumptions may be changing in a fundamental way.