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Walmart Is Linking Your TV Watching to What You Buy | Fast Five Shorts
Season 7
Episode 556
Published 16 hours ago
Description
This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down Walmart’s deeper integration with Vizio and what it means for retail media.
Chris Walton and returning guest Carter Jensen discuss how connecting TV viewing data with shopping behavior could unlock powerful new advertising capabilities and help Walmart compete more directly with Amazon.
They also explore what unified logins and cross-device tracking mean for the future of consumer data.
⏩ Tune in for the full episode here.
#Walmart #RetailMedia #ConnectedTV #Advertising #RetailTech #OmniTalk
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