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Pernod Ricard & Brown-Forman in Whisky Merger Talks

Published 5 days, 7 hours ago
Description

Pernod Ricard and Brown-Forman explore a potential merger amidst industry challenges. The deal could unite popular brands like Chivas Regal and Jack Daniels, offering synergies in distribution and cost savings. However, talks are still in early stages, with no guarantees.

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