Episode Details

CMA Launches Investigation into Fake Online Reviews, Affecting Just Eat and Autotrader

The UKs Competition and Markets Authority (CMA) is investigating companies like Just Eat and Autotrader for using fake and misleading online reviews. This move comes as 90% of UK shoppers rely on reviews for online purchases, a market worth over £200 billion annually. Studies suggest up to 50% of these reviews could be fake, leading to a crackdown on the issue.

The CMA emphasizes the importance of trust in reviews, as 90% of people base their purchases on feedback. To spot fake reviews, consumers should look for vague or unrelated comments, overly polished language, and compare ratings across multiple sites. The CMAs investigation aims to restore shopper faith in online reviews.

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