Episode Details

Which? Report Reveals Loyalty Card Users Pay Less at Tesco and Sainsburys

A new study by consumer group Which? finds that Tesco and Sainsburys shoppers without loyalty cards pay more for branded groceries than Waitrose customers. Prices were compared on 245 popular items, with Sainsburys basket totaling £943 without a Nectar card, 14% higher than Asdas £824. Tescos non-Clubcard prices reached £917, 11% above Asda. While most customers use these schemes, some avoid them due to data privacy concerns or lack of options, like under-18s for Tescos Clubcard. However, activating loyalty cards significantly reduces prices, with Sainsburys Nectar users paying just 3% more than Asda. Waitrose, without a card, appears competitive at £899. Supermarkets justify their pricing with investments in low costs, Aldi price matches, and everyday deals. Brand loyalists avoiding cards can save by checking unit prices and shopping around.

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