Episode Details
Back to EpisodesChihuahuas' Controversial Name Sparks Marketing Success
Description
The El Paso Chihuahuas, a Triple-A baseball team, kick off their 2026 season with a road game against the Sacramento River Cats. Their home opener is on April 7th, featuring giveaways and a packed crowd. The teams controversial name, Chihuahuas, was chosen in 2013 and sparked a marketing powerhouse, topping minor league sales for three years and counting.
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