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UK Watchdog Probes 5 Companies for Fake Reviews

Published 13 hours ago
Description

UKs CMA Investigates Five Companies for Fake or Misleading Online Reviews: Just Eat, Autotrader, Dignity, Feefo, and Pasta Evangelists. The probe covers food, cars, and funerals. The CMA has new powers to fine businesses for fake reviews. Just Eat, Autotrader, and Feefo face suspicions of inflating ratings, hiding negative feedback, and undisclosed incentives. Dignity and Pasta Evangelists face questions over staff-written reviews and undisclosed discounts. The CMA can demand practice changes and fines up to ten percent of a firms global annual sales.

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