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Netflix Raises Prices, Boosts Content Spending

Published 1 day, 16 hours ago
Description

Netflix raises subscription prices, with the ad-supported plan now at $8.99, standard at $19.99, and premium at $26.99. This is the first adjustment since January 2025, leaving subscribers with three main choices. Extra member add-ons also increased. Netflix invests heavily in content, planning to spend $20 billion on programming in 2026. Revenue hit $12.1 billion in Q4 2025, exceeding expectations, with projected revenue of $50.7 to $51.7 billion in 2026, driven by growing memberships, new rates, and doubling advertising revenue.

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