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Why Promoting Videos With YouTube Ads Rarely Builds A Real Audience

Season 6 Episode 19 Published 1 month ago
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We bring on VidIQ creator coach David to tackle real listener questions about focus, retention, Shorts vs long-form, finite-channel pivots, and the hidden cost of YouTube’s Promote button. Clear, direct tactics for packaging, topic strategy, and turning views into leads.

• defining a clear channel promise and ideal viewer
• using Shorts as springboards to long-form
• why Shorts views now act like impressions
• pivoting a finished build channel into maintenance and collabs
• retention cues: hooks, expectation match, pacing
• the limits of YouTube ads and “ad prison”
• troubleshooting content for search plus strategy for authority
• giving away expertise while selling time and judgment

Sign up for coaching with David: There’ll be a link in the description and in the show notes if you listen to the audio podcast


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