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Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock
Episode 295
Published 5 years, 8 months ago
Description
Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.
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