Episode Details

Pay-by-bank is becoming a serious alternative to cards in Europe, as merchants look for cheaper and faster ways to process payments.

Lena Hackelöer, Founder and CEO of Brite Payments, says that shift is being driven by how expensive and fragmented payments are for merchants. She describes how Brite expanded into markets where demand already existed, while staying profitable early to keep control as funding dynamics changed.

The Scaling Europe show is presented by Deel - check them out here:

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Timestamps:

0:33 - Introduction to Brite Payments

1:32 - How pay-by-bank adoption has evolved

3:22 - Using AI to move faster internally

6:29 - Why Sweden gave Brite an early advantage

6:58 - Expanding across Europe

9:29 - Educating the market

12:24 - How early pay-by-bank still is

13:45 - Profitability and staying in control

15:31 - European sovereignty in payments

18:39 - What’s next for Brite Payments