Episode Details

Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic Farm.

With no background in food, farming or hospitality, he did the only thing that made sense: admitted he knew nothing, listened hard, and got to work.

In this episode, Barnaby talks about navigating a family business turnaround, transitioning the farm from conventional to certified organic, achieving B Corp status after a five-year journey, and why not knowing anything turned out to be his biggest competitive advantage.

He also reflects on the emotional complexity of leading a business that carries generations of family history — and why, given everything, he'd do it all again without hesitation.

The SATT Team :) 

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