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精選詞彙單元 Vocab Ep.071: 華航換名會更好？ Is rebranding beneficial to China Airlines?
Description
Summary:
This article discusses the thorny issue of having a national airline named after another country. What to do and what will the cost be?
原文章討論: https://www.15mins.today/blog/ep-907-rebranding-is-beneficial-to-china-airlines
Vocabulary and Sample Sentences:
Prohibitive adj.: when a price is so high it causes people to not buy something
Was the cost of renovating the building prohibitive? Is the La Ferrari prohibitively expensive?
Polarize v.: separate people into 2 camps with opposing opinions
Did the new passport design polarize the public? Is politics very polarizing?
Rebrand v.: change the name of a product / company or how it is advertised
Can rebranding be effective in changing people’s opinions?
Is rebranding a guarantee for success?