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Branding, Basics & Building KLAYD with Paula Anselmi
Description
Join Trishna and Disha in the studio for an interview with Paula Anselmi (@paulaanselmi), CEO of KLAYD (@the.klayd). Paula opens up about her journey from Indonesia to building a fashion brand rooted in elevated basics, with subtle cultural references woven into the branding. She shares what it really takes to start from scratch in a new city, her approach to hiring, and how she stayed motivated while navigating the realities of building a business. The girls get into cultural identity, global ambition, and the challenges of being a founder today. Smart, driven and refreshingly honest. If you want to build your own brand this founder story is for you.
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Stylist: Sofia Lai
Hair Stylist: Yezi Yun