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Mercedes-Benz CEO's Innovation Push

Published 15 hours ago
Description

Mercedes-Benz CEO Ola Kallenius is steering the company into a new era of innovation, focusing on technology that serves people. Despite a challenging 2025 with sales dropping and net profit halving, Kallenius plans a smart pivot towards pricier vehicles to boost margins and cut earnings swings. The company is set to launch more AMG vehicles, stick with electric vehicles for at least a decade, and advance toward driverless features. Mercedes aims to blend cutting-edge tech with the joy of the drive, ensuring the iconic brand stays ahead in the luxury auto space.

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