Episode Details

The question I've been asked so many times recently. How do I get the right clients to find me? And it's funny, because the answer is almost never what people expect. It's not about marketing. It's not about Instagram. It's not even about being more visible.

There's something else going on, and I think it's the missing piece that nobody's really talking about. This episode has the potential to change everything about how you attract the right clients to your creative business... 

Key Moments:

• [01:20] The question I've been asked so many times recently and why the answer is almost never what people expect.
• [03:15] Four completely different creative entrepreneurs, four completely different businesses, all stuck for exactly the same reason.
• [07:20] My shift from being just another florist and what changed when I finally understood what made my work different from everyone else's.
• [08:49] The interior designer who uncovered the thread running through her work and what happened next.
• [11:40] Why more and more creative entrepreneurs are turning to AI for their marketing and why it might be making things worse, not better.

Notable Quotes:

"Vague doesn't attract the right people!"

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Six Month Programme - The Bright Line
• Link:  The Base Notes
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Instagram: @philippacraddock
• Email: hello@philippacraddock.com 

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