Episode Details

Zillow expands its pre-marketing tool, Zillow Preview, by partnering with twenty-four new brokerages, including Serhant, Samson Properties, Engel and Volkers, and Leading Real Estate Companies of the World. This move comes after a recent dispute with Compass over listing rules. Zillow emphasizes transparency and offers incentives for agents to use the tool, which limits initial visibility but provides full market exposure. With 235 million monthly visitors, Zillow aims to reshape how homes hit the market.

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