Episode Details

The Motii Playbook: Unlocking Business Growth Through Smarter Tech

This episode dives into the core of modern business growth strategies, emphasizing the importance of a connected technology system and a focus on continuous, measurable improvements. Hosted by CEO and Managing Director Fred Schnell and co-founder Ben Fuller, it explores how small to medium-sized businesses in the APAC region can leverage tech ecosystems for sustainable growth.

In this episode, you will learn:

• Why a single source of truth like CRM is fundamental to business efficiency
• How to avoid relying on "plasters" and instead implement systemic, scalable solutions
• The significance of understanding and designing your customer journey for better system integration
• The importance of choosing the right, easy-to-adopt tools in driving user engagement
• Why now is the perfect moment to shift towards technology-driven growth and the role of AI
• The role of a business’s tech stack and the benefits of integrated versus siloed systems
• How to identify and overcome common pain points around CRM adoption and system integration
• The four pillars of ROI in technology: revenue, costs, risk mitigation, and customer experience
• The value of stepping back and working on the business instead of just in it

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