Episode Details

Consumers today are inundated with marketing from every direction - from social media, email, television, and beyond. As a brand builder, it's more difficult than ever to stand out. 

In this episode, Cris Gordon breaks down the fastest way to increase brand visibility, credibility, and community by doing one powerful thing: creating an experience. By showing up at events like SXSW, a cultural moment where brands can strategically meet their audience face‑to‑face, you can maximize all three in less than a week. 

This episode is a must-listen for brands of all sizes. We explore how larger brands can capitalize on tentpole moments like SXSW, and how smaller brands can show up intentionally without wasting budget. Drawing on experience from a legacy communications agency like MMC, we share practical tips and proven strategies to help you make a real impact at your next major moment. 

New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.  

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