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187. Fear Is Hiding In Your Pricing And Offers

Published 4 weeks ago
Description

Raise your hand if you've ever discounted your prices to avoid upsetting people. (Same.)

We unpack why underpricing is almost always driven by fear (not strategy), and what to do about it. We talk about how to simplify what you sell, charge what you're worth, and build a business that pays you. Because a business with no profit margin... is a hobby.

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