Episode Details

If marketing your birth work business feels overwhelming, confusing, or like something you should be doing but don’t actually enjoy… this episode is going to be a bit of a reset.

In this conversation, I’m joined by Charlie Cleary, a marketing simplification strategist who helps women build businesses that actually work for their lives — not ones that leave them burnt out or glued to the algorithm.

We talk about what’s really going on when marketing feels hard, why so many women struggle with pricing and visibility, and how to create a marketing approach that feels aligned, sustainable and actually works.

Because the truth is — it’s not that you’re bad at marketing. It’s that you’ve probably been trying to do too much, in ways that don’t suit you.

In this episode, we cover:

• Why marketing feels so overwhelming (especially for birth workers)
• The problem with “should-based” business advice
• Why doing less can actually grow your business faster
• The link between pricing, confidence and visibility
• How your mindset impacts your marketing (more than any strategy)
• Why women often undercharge — and how to start shifting that
• The importance of putting more money into the hands of women
• How to choose marketing strategies that suit your energy and lifestyle
• What to do if you hate social media (yes, really)
• How to repurpose your content instead of constantly creating more
• Why storytelling is one of the most powerful marketing tools you have

Key Takeaway:

You don’t need to be on every platform.
 You don’t need a complicated strategy.
 And you definitely don’t need to burn yourself out trying to grow your business.

You need a way of marketing that feels good, fits your life, and allows you to show up consistently — as yourself.

A Few Lines That Might Stick With You:

• “You’re not bad at marketing — you’re just doing too much.”
• “The safest job you can have is one you’re in control of.”
• “If you don’t feel confident in your prices, you won’t sell them.”
• “Tell your story — it can never be wrong.” 

Connect with Charlie:

https://www.linkedin.com/in/charlie-clarey-marketing-consultant/

https://www.instagram.com/charlieclareyconsulting/

Working alone in clients' homes comes with risks most birth workers aren't prepared for. Niamh created this free guide to share the 8 safety protocols she learned over two decade of home visits (first in social care services, then in birth work) from what to ask on your intake form to positioning yourself for safety. It takes 2 minutes to read and might be the one thing that matters.

Download free: yourbirthbiz.com/safet

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