Episode Details

Most dog trainers are having plenty of conversations and getting the clicks — yet very few people are actually buying.

In this episode, we look at why so many people stop you in the park or Google “dog training [your area],” land on your site… and then quietly disappear. We unpack how business cards, vague websites and too many options kill momentum, even when people are genuinely interested.

For each touchpoint in the customer journey, you’ll learn how to create a simple, frictionless “next logical step”, how to use above-the-fold space so visitors instantly know they’re in the right place, and why you shouldn’t worry about fancy funnels or lead magnets until you’ve nailed a basic path that takes dog owners from curiosity to paid client.

KEY TAKEAWAYS

Regardless of whether someone finds your website or approaches you in the park you need to take that potential customer on a journey – a journey that quickly demonstrates that you can help and makes it easy to book with you.

Your customer journey has to be frictionless - quick and simple. If people cannot find out what they need to know, they will go elsewhere.

 Reserve above‑the‑fold space on your website to answer the questions: “Am I in the right place. What do I do next?” if you don´t you’ll lose sales.

 Use the language your customers use. If they search for or talk about dog trainers instead of dog behaviourist, use dog trainer on your website.

Keep your offer simple and make booking frictionless. Identify how people are finding you and double down on improving the customer

journey on that platform.

BEST MOMENTS

“That customer journey can get really complicated. Or, we can simplify it and just go, what is

somebody looking for? What's the next logical step?”

“Ask - How easy is it to buy something from you?”

“If people are saying they're finding you on Google and you're spending all your time on

Facebook …. put more effort into Google.”

“Realistically, if your business… isn’t generating up to 100k consistently every year on

turnover, then we don't need all these fancy things.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group:

https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-

Strategy/dp/1068791705

Email: hello@caninebusinessacademy.com

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders

of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than

just a logo and a dream.

With a combined passion for dogs and business done properly, Jo and Vicky have helped

hundreds of canine professionals build sustainable, profitable businesses rooted in real

impact.

Their award-winning work has earned recognition including:

– UK StartUp Awards: Business to Business (Midlands)

– Small Business Awards UK: Most Innovative Small Business 2025

– Business Awards UK: Most Innovative Pet Product 2024

– Plus shortlists at the Women in Business and Great British Businesswoman Awards

They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC

Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.

Their philosophy is simple:

Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/