Episode Details

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Most business advice tells you to tighten up, systemize, and optimize. Laura Kendrick is making the case for the opposite - and she's got the results to back it. This conversation will make you reconsider every "professional" instinct you've been told to follow.

What you'll hear in this episode:

• Why "the trust recession" might be the wrong diagnosis for what's actually happening with buyers
• The difference between radical hospitality and the surprise-and-delight trap most brands fall into
• How to make your automations feel human without being fake about it
• What voice of customer research actually looks like when you're not steering people toward your offer
• The three copywriting foundations Laura uses to bring clarity and confidence to any creative's marketing
• Why boundaries can become a form of disconnection if you're not careful
• How to use AI as a table-setting tool without letting it replace your actual voice

About Laura Kendrick: Laura is a copy strategist and human-centered marketing expert who helps founders make their marketing feel like a real human experience. She's also a former yoga teacher, restaurant veteran, and host of the Holistic Marketing Summit - which she runs twice a year to explore the outer edges of what connected, thoughtful marketing can look like.

Find Laura:

• Her website
• Her Instagram

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