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OpenAI Shifts ChatGPT's Role in Shopping

Published 2 weeks, 3 days ago
Description

OpenAI is scaling back its Instant Checkout feature in ChatGPT, focusing on product discovery tools instead. The company is deprioritizing direct purchases, allowing merchants to use their own websites for the final buying step. ChatGPT will now serve as a shopping research hub, using the Agentic Commerce Protocol with Stripe to share merchant data.

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