Episode Details

In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market.

For years, offering a limited-time bonus after my BBB open house worked. People enrolled within the deadline. Urgency moved decisions.

But recently?

That pattern has changed.

People are still joining — but not because of urgency.

They’re joining when they feel ready.

In this episode, we explore:

• What the “trust recession” looks like inside a coaching business
• Why bonuses and deadlines aren’t driving decisions the way they used to
• The rise of longer sales cycles and readiness-based buying
• Why this shift is actually healthy for coaches and clients
• How to adjust your marketing approach without resorting to pressure tactics
• What I’m personally experimenting with in response

If you’ve been wondering why your launch didn’t spike the way it used to — this conversation will help you zoom out, regulate your nervous system, and adapt strategically.

Because this isn’t about panic.

It’s about evolution.

Episode Links + Resources:

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

👉 Learn more about +/or register for the 8-week Self-Guided CCC (Coaching Course Creator): https://www.wendymccallum.com/ccc

👉 Work with me privately. 1:1 Business Coaching Inquiries - apply here.